Advertising News, Trends, Opinions, Case Studies
Programmatic advertising automates online ad placements using AI, enhancing targeting and efficiency. Key trends include real-time machine learning, predictive analytics with first-party data, and reduced latency from edge computing. These advancements enable small businesses to access powerful advertising tools, allowing for proactive campaign management and improved user experience.
Lotame, a key player in digital advertising, embraces UID2 following Google’s cookie deprecation. UID2, a leading alternative ID tool, aids advertisers in making data-driven decisions amidst the shift. The Trade Desk endorses UID2, finding efficacy in CTV environments.
Threads, a new social media platform launched in July 2023, soared to 100 million users in just five days, challenging X (formerly Twitter). However, active users plummeted to 8 million by month-end, sparking questions about relevance. Despite concerns, Threads, with a few million active users, persists. To thrive, it must address usability issues and enhance user experience, as the average time spent dropped from 14 to 3 minutes by August.
The She Loves Tech conference is a global gathering where women discuss crucial issues, celebrate female innovation in technology, and share inspiring experiences. The recent event covered diverse topics, including controlling attention in a distraction-filled world, exploring ethical concerns surrounding tech advancements, the impact of AI and VR on healthcare, and empowering women economically. The conference underscored the importance of women’s contributions in shaping technology’s future and the world at large.