Advertising News, Trends, Opinions, Case Studies
Programmatic advertising is an automated, data-driven method for buying and optimizing digital ad campaigns. It’s key components include Ad Exchanges, Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs). Its functionality involves audience targeting, real-time bidding (RTB), ad placement, and continual optimisation.
In 2023, programmatic advertising continues to evolve with advancements in technology and data analytics. Key trends include data-driven decision-making, AI and automated optimising solutions and focus on privacy including third-party cookies.