Advertising Media Lab - Advertising News, Trends, Opinions, Case Studies

Programmatic Audio and CTV: 3 Smart Strategies to implement

Gone are the days of one-size-fits-all TV commercials and random radio spots. CTV and digital audio advertising have ushered in a new era of precision targeting and measurable results. By understanding how to use these channels together effectively, advertisers can create more impactful campaigns that reach audiences at the right time, with the right message, across different moments of their day.

Mobile Ad IDs: Your Guide to Smarter Mobile Advertising Campaigns

Mobile Ad IDs (MAIDs) are unique device identifiers essential for understanding user behavior across apps in mobile advertising. They enhance targeting, attribution, and campaign optimization while respecting user privacy. Key considerations include transparency, compliance with privacy regulations, and strong data security measures. By implementing MAIDs responsibly, businesses can effectively reach their audience, improve ad performance, and cultivate trust while balancing personalization and privacy.

Advertising in a Privacy-First World: No More Cookies? No Problem!

The future of advertising isn't about tracking users across the internet using third-party cookies– it's about building genuine relationships and providing real value. Success in this new era requires transparency, creativity, and a commitment to respecting user privacy.

Category: Technology

She Loves Tech Conference 2023

Posted On October 30, 2023November 16, 2023 By Paula Brzostekcomment

The She Loves Tech conference is a global gathering where women discuss crucial issues, celebrate female innovation in technology, and share inspiring experiences. The recent event covered diverse topics, including controlling attention in a distraction-filled world, exploring ethical concerns surrounding tech advancements, the impact of AI and VR on healthcare, and empowering women economically. The conference underscored the importance of women’s contributions in shaping technology’s future and the world at large.

Category: Advertising/Programmatic

Programmatic Advertising: A comprehensive guide

Posted On October 24, 2023November 16, 2023 By Paula Brzostekcomment

Programmatic advertising is an automated, data-driven method for buying and optimizing digital ad campaigns. It’s key components include Ad Exchanges, Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs). Its functionality involves audience targeting, real-time bidding (RTB), ad placement, and continual optimisation.

Category: Programmatic/Advertising

Programmatic Advertising – Top Tends in 2023

Posted On October 20, 2023November 16, 2023 By Paula Brzostekcomment

In 2023, programmatic advertising continues to evolve with advancements in technology and data analytics. Key trends include data-driven decision-making, AI and automated optimising solutions and focus on privacy including third-party cookies.