Advertising News, Trends, Opinions, Case Studies
Guerrilla marketing, a disruptive and unconventional approach, empowers businesses to break through the marketing clutter with low-cost, high-impact strategies. It thrives on creativity, surprise and audience engagement, using unconventional tactics to drive publicity.
Threads, a new social media platform launched in July 2023, soared to 100 million users in just five days, challenging X (formerly Twitter). However, active users plummeted to 8 million by month-end, sparking questions about relevance. Despite concerns, Threads, with a few million active users, persists. To thrive, it must address usability issues and enhance user experience, as the average time spent dropped from 14 to 3 minutes by August.
YouTube advertising is crucial for advertisers seeking vast audience reach, visual impact through compelling videos, precise targeting options and cost-effective campaigns. It fosters engagement, provides analytics for informed decisions and most importantly, elevates brand awareness in a visually-driven digital landscape.
Measuring the effectiveness of a marketing campaign is crucial to determine its impact and return on investment. Staying on top of performance is what secures your campaign’s success.
Discover the week’s creative advertising triumphs. From Uber Eats to John Lewis, witness the seamless fusion of creativity, emotion and innovation. Stay at the forefront of creativity with our handpicked selection.
Connected TV (CTV) advertising leverages internet-connected devices like smart TVs and streaming platforms to deliver targeted video ads. It provides precise audience targeting, user-controlled viewing experiences, and the ability to apply first and third-party data.
In the dynamic world of 2023 marketing, standout campaigns have redefined brand engagement. Brands like Coca-Cola, Guiness and Airbnb have innovatively embraced personalisation and authenticity. These campaigns set new standards, fostering deeper connections with consumers.
In a rapidly evolving digital landscape with growing privacy concerns, marketers are seeking fresh strategies to reach their target audiences. Explore five innovative alternatives to third-party audiences in marketing. Discover how first-party data, contextual targeting, influencer marketing, content personalization, and AI-driven insights can unlock new opportunities and enhance your marketing efforts.
The advertising industry in 2024 is constantly adapting to reflect societal changes. Key trends include personalisation and authenticity, with consumers desiring relatable content. Sustainability and social responsibility are critical, with brands focusing on reducing carbon footprints. Implementations of AR and VR provide interactive experiences, while voice search optimization and AI interaction advances. Brands are also utilizing short-form video platforms for rapid attention capture. Data privacy and transparency have become crucial due to rising privacy concerns and stringent policies.
Programmatic advertising is an automated, data-driven method for buying and optimizing digital ad campaigns. It’s key components include Ad Exchanges, Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs). Its functionality involves audience targeting, real-time bidding (RTB), ad placement, and continual optimisation.