Advertising News, Trends, Opinions, Case Studies
Connected TV (CTV) advertising leverages internet-connected devices like smart TVs and streaming platforms to deliver targeted video ads. It provides precise audience targeting, user-controlled viewing experiences, and the ability to apply first and third-party data.
In the dynamic world of 2023 marketing, standout campaigns have redefined brand engagement. Brands like Coca-Cola, Guiness and Airbnb have innovatively embraced personalisation and authenticity. These campaigns set new standards, fostering deeper connections with consumers.