Advertising News, Trends, Opinions, Case Studies
Lotame, a key player in digital advertising, embraces UID2 following Google’s cookie deprecation. UID2, a leading alternative ID tool, aids advertisers in making data-driven decisions amidst the shift. The Trade Desk endorses UID2, finding efficacy in CTV environments.
Strategic ad placement is pivotal for brand success, influencing consumer perception and engagement. A delicate balance must be struck to ensure visibility without compromising brand safety. Advertisers must meticulously choose platforms and contexts, safeguarding their reputation in an ever-evolving digital landscape where context is as vital as content.