In a world bombarded by advertisements at every turn, it’s hard to separate fact from fiction. False advertising, a deceptive practice employed by some brands, has become an unfortunate reality for consumers.
5 Powerful Examples of Guerrilla Marketing
Guerrilla marketing, a disruptive and unconventional approach, empowers businesses to break through the marketing clutter with low-cost, high-impact strategies. It thrives on creativity, surprise and audience engagement, using unconventional tactics to drive publicity.
Threads – The Rise and Fall of a Social Media Platform
Threads, a new social media platform launched in July 2023, soared to 100 million users in just five days, challenging X (formerly Twitter). However, active users plummeted to 8 million by month-end, sparking questions about relevance. Despite concerns, Threads, with a few million active users, persists. To thrive, it must address usability issues and enhance user experience, as the average time spent dropped from 14 to 3 minutes by August.
The Power of YouTube: how to create impactful campaigns
YouTube advertising is crucial for advertisers seeking vast audience reach, visual impact through compelling videos, precise targeting options and cost-effective campaigns. It fosters engagement, provides analytics for informed decisions and most importantly, elevates brand awareness in a visually-driven digital landscape.
Measuring Advertising ROI: Key Metrics and Strategies
Measuring the effectiveness of a marketing campaign is crucial to determine its impact and return on investment. Staying on top of performance is what secures your campaign’s success.
5 Best Creative Advertising Campaigns This Week – 10 Nov 2023
Discover the week’s creative advertising triumphs. From Uber Eats to John Lewis, witness the seamless fusion of creativity, emotion and innovation. Stay at the forefront of creativity with our handpicked selection.
What is Connected TV? How it works for advertisers?
Connected TV (CTV) advertising leverages internet-connected devices like smart TVs and streaming platforms to deliver targeted video ads. It provides precise audience targeting, user-controlled viewing experiences, and the ability to apply first and third-party data.
Top 5 Marketing Campaigns of 2023
In the dynamic world of 2023 marketing, standout campaigns have redefined brand engagement. Brands like Coca-Cola, Guiness and Airbnb have innovatively embraced personalisation and authenticity. These campaigns set new standards, fostering deeper connections with consumers.
Unlock New Opportunities: 5 Alternatives to Third-Party Audiences in Advertising
In a rapidly evolving digital landscape with growing privacy concerns, marketers are seeking fresh strategies to reach their target audiences. Explore five innovative alternatives to third-party audiences in marketing. Discover how first-party data, contextual targeting, influencer marketing, content personalization, and AI-driven insights can unlock new opportunities and enhance your marketing efforts.
The Disappearance of Third-Party Cookies | What Does it Mean for Your Online Privacy?
Third-party cookies, used for tracking online behavior and enabling targeted ads, are being phased out due to privacy concerns and increased user control over their data by browsers like Google Chrome, Mozilla Firefox, and Apple Safari. Their disappearance will result in fewer personalized ads, diminished tracking across different websites, increased control over shared information, improved security against data breaches and cyberattacks, and more focus on first-party data where websites ask for user consent to gather information.